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William Patterson West III
William Patterson West III

"I don't consider myself a consultant. I am a problem assassin."

Cadillac, Michigan
01 / 05
The Origin

It started early. Watching my father build a new house with his own two hands. And watching my grandfather fix typewriters at the dinner table every day after school.

Then, one night my family's own dinner table was flipped upside down — and suddenly everything changed. A childhood fractured by a divorce of Shakespearean proportions left me struggling in my adolescence, barely finishing high school with a GED, floating around with no real direction or aim on the horizon.

My first job at 17 was in a restaurant. Five years later I was working in the busiest Applebee's in the world in Bradenton, Florida. A year later I was back in Michigan. What would follow were years of feeling directionless, hopeless, and undervalued at every single job I had. I fell into a pattern of depression, drink, drugs and juvenile debauchery, the kind of lifestyle that, unbeknownst to me, is often accompanied and embodied in the employees and clientele of the service industry.

But then, something happened that would ultimately change the course of my life. A conversation one night with a family friend led to an unusual offer, an offer that a guy with no money and no job and on his last five cigarettes couldn't refuse. Stated clear as a bell that night were the words, "I'll pay you $100 bucks a day, to sit there, watch and get high."

What I was watching for were people stealing. And what they were stealing was money. And that money was derived from the sale of illegal marijuana, from a newly formed marijuana consignment shop. The two owners were mutual friends. In the beginning they hired three guys to run the store. But soon, and despite an overwhelming amount of business, the two owners began to notice that they were losing money each month. Now to the tune of around $4,000. On my third day sitting and watching and getting high for free, I watched one of the guys take the money bag home. It contained roughly $1,150. When we all returned to work the next day, he had the bag, but the money was gone. Out of this turmoil and deceit, I quickly rose up and became the brains of the whole operation. Within the next year we made somewhere close to $1 million.

I thought I was looking at a successful career in cannabis.

Then, in 2013, a raid on my house and a federal indictment stripped me of everything — my identity, my hard work, my possessions, my plans, but most importantly my freedom. The next three years were difficult, to say the least. And not because I had to all of a sudden get sober and follow the law, but because I had to learn to change my behavior, and how I perceived the value in myself.

But that change didn't happen overnight. And it didn't happen at the end of three years on parole. And it didn't happen when I achieved things later that I never thought I would.

It happened in my darkest hour. In January of 2024, I fell off my dad's back porch while pulling snow off his roof. I crushed my S-1 vertebra, leaving me later in unimaginable pain, pain that I never thought existed. Two months later, I learned that someone I loved very much had died of alcoholism. A month later, on my last day of community college, I learned that a close childhood friend of mine had accidentally overdosed on fentanyl the night before. He was supposed to be getting his life back on track, and I had been helping him to do so for months.

Five days later I quit drinking, and while still lying in bed in unmanageable pain, facing eviction, and completely out of money, I sat down to do one of the most painful things I have ever done, and that was to write a letter of resignation to my Professor, giving up my TA position at Western Michigan University, and subsequently dropping all of my classes. The last two years of my life have felt like a slow crawl back up a mountain. Over the last year I managed to fix my back, oddly enough, working for FedEx as a delivery driver.

But I paid for that too. Life, by its very nature, is a paradox, and so with every great gain, there is a loss, and with every great loss, there's a gain. I lost, at the age of 42, the opportunity to be a father, by no fault of my own. And in that void, something grew in me, a relentless, instinctual drive to fix what's cruel and broken and inefficient in the world. A man of focus...

Losing everything and clawing back has given me an edge most self-professed consultants don't have — I actually understand what it feels like to be powerless and literally tethered to the idea that the problem is insurmountable and unsolvable.

I've been there. I've climbed out. I can help you do it too.
Age 17
I start cooking. First of many industries I would master from the inside out — restaurants, factory floors, logistics, education, and beyond.
2013
Federal indictment. I lose everything. Three years on parole. I begin the rebuild — not just of a life, but of a whole new identity and way of thinking.
2021–2022
President's List. Dean's List. VP of Psi Beta Psychology Society. Rigorous interdisciplinary studies in human culture and behavior.
2024
I continue my study of Behavioral Psychology at Western Michigan University.
June 23, 2026
I found West & Company Agentic Solutions.
02 / 05

My Edge

20+ years
inside of some of the world's biggest and smallest companies.
20
Above-and-Beyond Awards in Under a YearAt Amway Cosmetics — I was recognized 19 times for going above and beyond my normal job requirements. In December 2021, I was awarded the Rising Star Award from Aramark, where I increased the school's GLINT score in just 7 months by 21 points.
3.9+
GPA Across Multiple Semesters
Pattern RecognitionI believe that everyone has a superpower, mine just so happens to be problem solving. What's your superpower?
Differentiator 01

Most self-professed consultants study sales and marketing principles. I have lived those principles at every level — whether on the line in a kitchen, the factory floor, or in sales. I won't be theorizing about anything.

Differentiator 02

Because I have a formal and informal background in psychology — this means I understand not just the operational problems, but the human problems underneath them.

Why do 90% of people resist change?

The answer is because they don't see themselves in the future outcome.

Differentiator 03

I have rebuilt myself from nothing. The federal indictment, I lost everything, I climbed back from what seemed to me at the time, and probably others, an almost impossible set of circumstances.

I was forged like a diamond, under pressure.

Differentiator 04

I lead with curiosity, not a pitch. My first question is always: 'What's your biggest bottleneck?'

03 / 05
The Real Person

The Whole
Person.

I am a writer — fiction, nonfiction, and speculative work that explores psychology through the lens of music and other themes. It's where I get to think out loud about the mind, meaning, and why people behave the way they do.

I am a passionate advocate against parental alienation. As a victim and survivor myself, I believe that the most important thing an adult can do for a child during a divorce is to make them feel seen, heard, and certain that they're not alone.

Some people might say I am a polymath — someone who is eccentric and doesn't quite fit neatly into one category or another, but that's exactly the point. That's exactly why you will find it fruitful to work with me.

The Values Behind Every Engagement
You Are Not FacelessEvery client is a human being, not a business.
No Problem Is Unsolvable, Nor Too Big or Too Small.Don't ever think that because your problems seem small to you, that they're too small to share with me. Small problems often end up turning into the largest ones.

It's better to be proactive than reactive.
Patience Is a Skill Setmost so-called consultants you hire will not have the patience to sit with you through your darkest times.

They won't answer the phone after 5 o'clock.

I'm available 24 hours a day, seven days a week, 364 days a year.

If I'm not available, someone from my team will be. Guaranteed.
"That's Just How It Is"is the phrase that guarantees failure.

Instead, I ask, how can we make this better? How can we make this easier for everyone?

Continuous improvement is the foundation of a successfully growing business.
04 / 05
West & Company · Cadillac, Michigan
So, together, let's identify the root cause, formulate the solution, and eliminate the problem.

Because let's be honest, what better thing do you have to do?

Email
willwest926@gmail.com
Phone
616-710-2726
Location
Cadillac, Michigan
Web
westandcompany.online
05 / 05